crypto-story

From Afterthought to Power Player

A founder in crypto had the fundamentals right — product, team, traction — but zero public presence. No X audience, no narrative, no amplification. In a noisy market, they were easy to miss.

Within months, we transformed that signal. From 0 to 120,000 followers on X, a consistent drumbeat of influence, and a TGE that dwarfed competitors.

From unnoticed to unmissable — narrative, distribution, and compounding loops.

Starting Point

• Founder with deep domain expertise, no public footprint
• Fragmented story across decks, DMs, and internal notes
• No content OS, no distribution rhythm, sporadic media interest

Strategy

1. Positioning and Narrative

• Clarified POV: what we stand for, what we reject, how we’re different
• Turned complex protocol mechanics into repeatable, legible storylines

2. Content OS (Operate like a newsroom)

• Weekly themes tied to roadmap, releases, and catalysts
• Ten content “lenses” (explainer, teardown, myth-busting, field notes, builder diaries, etc.)
• Script bank for short-form video and threads

3. Distribution Engine

• X-first: threads, replies, and smart quote-takes; short-form for reach, long-form for authority
• Owned list for deep dives and market memos
• Community loops: Discord insights → public posts → social proof → growth

4. Credibility and Social Proof

• Curated interactions with top voices; systematic “thank-yous” and cross-mentions
• PR readiness kit: bio, headshots, one-pagers, talk tracks, fast FAQ

Execution Timeline

• Month 1: Narrative lock, content OS, profile + asset overhaul
• Month 2–3: Thread cadence (3–4/week), short video (2/week), weekly memo; reply strategy to category leaders
• Month 4–6: Guest pods, co-hosted X Spaces, analyst briefings, conference stage
• Month 7–9: Momentum compounding, pre-TGE education series, liquidity and governance primers

Results

• X audience: 0 → 120,000 followers in nine months
• Engagement: consistent double-digit engagement on core threads
• Share of voice: moved from peripheral mentions to category shortlists
• TGE: oversubscribed and top-tier performance on launch week

Impact Snapshot

What Mattered Most

• A clear, repeatable POV — say it until the market can say it back
• Ship content in loops, not one-offs; reuse, remix, reframe
• Earned credibility beats paid reach when compounded

Playbook You Can Reuse

• Lock the POV: one sentence, one enemy, one promise
• Build a content OS: themes, lenses, cadence, owners
• Design a reply strategy; treat replies as content
• Create a PR-ready kit before you need it
• Educate the market before a token event, not during

Momentum is designed. Build the system, then let compounding do the rest.